Health Economics and Outcomes Research Market Outlook (2026–2035): Growth Drivers, Trends, and Projections
The global health economics and outcomes research (HEOR) market was valued at USD 1.70 billion in 2025 and is projected to grow at a CAGR of 13.50% during the forecast period of 2026–2035 , reaching USD 6.03 billion by 2035 . The market growth is being driven by the increasing mergers and acquisitions among key players in the sector, advancements in healthcare research , and the growing demand for cost-effectiveness and health outcomes evaluation in healthcare services. Key Growth Drivers in the Global HEOR Market 1. Rising Mergers and Acquisitions in the Healthcare Sector One of the major drivers for the HEOR market is the increasing number of mergers and acquisitions (M&As) among leading healthcare companies. These strategic alliances enable companies to expand their portfolios and integrate advanced health economics tools that assess cost-effectiveness , value-based care , and health outcomes . The merging of healthcare companies accelerates the adoption of in...